Sales Reference

Application Services — Plans & Platform Limits

A detailed breakdown of what each Cloudflare plan includes — covering CDN, DNS, SSL, WAF, performance, network, rules, observability, and support — with exact technical limits sourced from official Cloudflare documentation.

Free
$0/mo
For personal projects and hobby sites
  • Unmetered DDoS protection
  • Universal SSL
  • Basic WAF managed rules
  • Community support only
Pro
$20/mo
For professional websites and blogs
  • Image optimization (Polish + Mirage)
  • Super Bot Fight Mode
  • Full WAF managed rules
  • Email support
Business
$200/mo
For small eCommerce and business sites
  • 200 MB upload size
  • WAF regex rules
  • 100% uptime SLA (credit-backed)
  • 24/7 email + chat support
Enterprise
Custom
For mission-critical, high-traffic applications
  • Bot Management, API Shield, Logpush
  • 1,000 WAF custom rules
  • Named SA + phone support
  • Custom contracts & SLA terms

CDN & Caching

Content delivery, caching behavior, and edge configuration limits

Feature Free Pro Business Enterprise
Max Upload Size 100 MB 100 MB 200 MB 500 MB+ (configurable)
Cacheable File Size 512 MB 512 MB 512 MB 5 GB+ (configurable)
Cache Rules 10 25 50 300
Page Rules 3 20 50 125
Configuration Rules 10 25 50 300
Origin Cache Control Default on Default on Default on Configurable
Custom Cache Keys
Proxy Read Timeout 120s (fixed) 120s (fixed) 120s (fixed) Configurable (up to 600s)
Tiered Cache Basic Smart Smart Smart + Custom Topology
Cache Reserve (R2-backed) Add-on Add-on Add-on Add-on

DNS

Authoritative DNS, records, security, and advanced features

Feature Free Pro Business Enterprise
Authoritative DNS
DNS Records per Zone 1,000 3,500 3,500 3,500+
DNSSEC
CNAME Flattening At root only At root only At any level At any level
Secondary DNS Ent only
DNS Firewall Ent only
Outgoing Zone Transfers Ent only

SSL/TLS

Certificate management, encryption, and TLS configuration

Feature Free Pro Business Enterprise
Universal SSL
Advanced Certificate Manager Add-on Add-on Add-on Add-on
Dedicated Custom Certificates ✓ (included) Ent only
Total TLS Ent only
Certificate Pinning Ent only
Minimum TLS Version 1.0 1.0 1.0 Configurable
Keyless SSL Ent only

Security / WAF

Web Application Firewall, bot management, DDoS, and threat protection

Feature Free Pro Business Enterprise
WAF Managed Rules Basic Full Full Full + Custom
WAF Custom Rules 5 20 100 1,000
WAF Custom Rules (Regex)
Rate Limiting Rules 1 rule, 10s period 2 rules, up to 1 min 5 rules, up to 10 min 100 rules, up to 65,535s
Rate Limiting Characteristics IP only IP only IP, IP+NAT IP, IP+NAT, Headers, Cookie, ASN, Country, JA3/JA4, and more
IP Access Rules
Bot Fight Mode Basic Super Bot Fight Mode Super Bot Fight Mode Bot Management (full)
DDoS Protection Unmetered Unmetered Unmetered Unmetered + Advanced
Advanced DDoS (L7) Ent only
API Shield Ent only
Leaked Credential Detection Ent only
Account-level WAF Rulesets Ent only

Performance & Optimization

Protocol support, image optimization, and speed enhancements

Feature Free Pro Business Enterprise
HTTP/2
HTTP/3 (QUIC)
Early Hints
Image Optimization Polish + Mirage Polish + Mirage Polish + Mirage + Images
Speed Brain (Prefetch)
Cloudflare Fonts
Zaraz (3rd-party manager) Basic Full Full Full
Rocket Loader
Minification (Auto)

Network

Network capabilities, routing, and connectivity options

Feature Free Pro Business Enterprise
Anycast Network Yes (shared) Yes (shared) Yes (shared) Yes (dedicated IPs available)
gRPC Support
WebSocket Support
IPv6 Compatibility
Spectrum (TCP/UDP proxy) Ent only
Argo Smart Routing Add-on Add-on Add-on Add-on/included
China Network Access ✓ (add-on) Ent only
Bring Your Own IP (BYOIP) Ent only

Rules & Traffic Management

URL rewrites, redirects, header modification, load balancing, and edge logic

Feature Free Pro Business Enterprise
Origin Rules 10 25 50 300
Origin Override (Host/SNI/DNS) Port only Port only Port only Full (Host, SNI, DNS, Port)
URL Rewrite Rules 10 25 50 300
Single Redirects 10 25 50 300
Bulk Redirects (per account) 15 lists / 500 rules 15 / 500 15 / 500 15 / 500+
Request Header Modification 10 25 50 300
Response Header Modification 10 25 50 300
Snippets (JS at Edge) 5 15 30 200
Load Balancing Add-on Add-on Add-on/included
Waiting Room Add-on Add-on/included

Observability & Analytics

Logging, analytics, data retention, and monitoring capabilities

Feature Free Pro Business Enterprise
Web Analytics Yes (basic) Yes (enhanced) Yes (enhanced) Yes (full)
HTTP Request Analytics 24 hours 72 hours 1 week Up to 6 months
Logs (Logpush) Ent only
Instant Logs Ent only
Custom Analytics Retention Ent only
GraphQL API Analytics Limited Full Full Full

Support & SLA

Support channels, response times, uptime guarantees, and contract terms

Feature Free Pro Business Enterprise
Support Channel Community Email Email + Chat (24/7) Named SA + Phone + Email + Chat
Response Time SLA None None None Custom (P1: 1 hour)
Uptime SLA None None 100% (credit-backed) 100% (credit-backed, custom)
Dedicated Solutions Architect Ent only
Custom Contract Terms Ent only

Key Differentiators Between Plans

Free → Pro

Professional Upgrade

  • Image optimization with Polish + Mirage
  • Super Bot Fight Mode (enhanced bot protection)
  • Full WAF managed rules (vs. basic)
  • Speed Brain prefetch & Cloudflare Fonts
  • More rules across all categories (25 vs. 10)
  • Email support channel
Pro → Business

Business-Grade Security & SLA

  • WAF custom rules with regex support
  • 24/7 email + chat support
  • 200 MB upload size (vs. 100 MB)
  • 100% uptime SLA (credit-backed)
  • 5 rate limiting rules with up to 10 min periods
  • CNAME flattening at any level
  • 100 WAF custom rules (vs. 20)
  • Waiting Room available as add-on
Business → Enterprise

Mission-Critical Everything

  • Full origin overrides (Host, SNI, DNS, Port)
  • Logpush & Instant Logs
  • Bot Management (full, ML-driven)
  • API Shield & Leaked Credential Detection
  • Custom proxy read timeout (up to 600s)
  • Named Solutions Architect + phone support
  • Spectrum (TCP/UDP proxy)
  • Dedicated custom certificates & Keyless SSL
  • 1,000 WAF custom rules
  • Up to 6 months analytics retention
  • BYOIP & China Network access